DIRECCION DE MARKETING: PHILI…. Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities.
Dirección de Marketing. Philip Kotler, Kevin Lane Keller. Pearson Educación, 2006 Business &.
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